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Guides to App Store preview and Google Play promo videos: Apple and Google rules, sizes, rejections, localization and what the test data says.
The footage is the part of a preview video nobody can fix in the edit. Here is how we record it on a device and in the Simulator, with a clean status bar, no notifications, and settings that survive the App Store spec.
· 6 min read
One is a file you upload, the other is a YouTube link. One caps you at 30 seconds, the other autoplays only the first 30. Here is every difference that affects the edit, in one table.
· 5 min read
Vendors quote lifts of 20 to 40 percent. Apple's own product page example shows a video losing to plain screenshots. Both can be true, and the difference is what the video shows in its first seconds.
· 6 min read
Most app preview rejections come down to one guideline and one spec sheet. Here is what Apple actually checks, the nine reasons we see most often, and the exact fix for each.
· 8 min read
Apple lets you upload up to three previews per language and Google Play wants a localized video per market. Translating everything is expensive; translating the right parts is not.
· 6 min read
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