Blog
Practical articles on app marketing, App Store previews, launch videos, website promos and motion design.
Most app preview rejections come down to one guideline and one spec sheet. Here is what Apple actually checks, the nine reasons we see most often, and the exact fix for each.
· 8 min read
9:16 for the stores and the feeds, 16:9 for the website and YouTube, and 1:1 or 4:5 for the places where a tall video gets cropped. Here is the format each placement expects, with the numbers, and how to shoot once for all of them.
· 5 min read
The footage is the part of a preview video nobody can fix in the edit. Here is how we record it on a device and in the Simulator, with a clean status bar, no notifications, and settings that survive the App Store spec.
· 6 min read
App Store previews, Google Play promos and most feeds autoplay muted. If your video needs a voice to make sense, most people will never get the point. Here is how to write, design and time a video for silence.
· 6 min read
Launch day needs the same video in six shapes: store previews, a Play link, a Product Hunt gallery clip, a vertical for Reels and TikTok, a hero loop for the site and a feed cut with captions. Plan it once and export it in an afternoon.
· 6 min read
A muted loop shows the product moving before the visitor reads a word. A click-to-play video explains it properly to the people who want more. They are different tools, and the hero usually needs the first one and a link to the second.
· 6 min read
One is a file you upload, the other is a YouTube link. One caps you at 30 seconds, the other autoplays only the first 30. Here is every difference that affects the edit, in one table.
· 5 min read
Vendors quote lifts of 20 to 40 percent. Apple's own product page example shows a video losing to plain screenshots. Both can be true, and the difference is what the video shows in its first seconds.
· 6 min read
Apple lets you upload up to three previews per language and Google Play wants a localized video per market. Translating everything is expensive; translating the right parts is not.
· 6 min read
Thirty seconds is about 65 spoken words and six or seven text cards. Here is how to spend them, second by second, with a template you can fill in tonight.
· 6 min read
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