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Practical articles on promo video scripts, formats, sound-off design and the details that make a short video work in stores and feeds.
9:16 for the stores and the feeds, 16:9 for the website and YouTube, and 1:1 or 4:5 for the places where a tall video gets cropped. Here is the format each placement expects, with the numbers, and how to shoot once for all of them.
· 5 min read
App Store previews, Google Play promos and most feeds autoplay muted. If your video needs a voice to make sense, most people will never get the point. Here is how to write, design and time a video for silence.
· 6 min read
Thirty seconds is about 65 spoken words and six or seven text cards. Here is how to spend them, second by second, with a template you can fill in tonight.
· 6 min read
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